Political+Advertising+2014

=Political Advertising 2014=

The General Election this year is on Tuesday, November 4th. Many candidates are running for office- both incumbent and challengers. Many issues are on the ballot as well to be voted up or down by the people.

Campaigns advertise- in hopes of winning votes for their candidates or their causes. The same techniques that are used to advertise a product are use to advertise for a political candidate or issue. Propaganda is the name given to advertising sometimes when it involves politics.

During the 13 Colonies Unit you will be given the project of creating ads for one region of the Colonies... designed to attract settlers and immigrants, and you will use the same techniques.

__**Here are the main 7 techniques**__ Glittering Generalities Transfer Card Stacking Testimonial Bandwagon Plain Folks Name Calling

Which techniques work for you? Which don't?

Can you suggest some good examples?

Name the Candidate or Product, Identify the Techniques used in the Ad, and Explain whether or not you found the ad effective and why.

You can find Ads on TV, on the Radio, on the Internet, on Billboards, in Print, and in Direct Mailings to your Home.